Your Word is Your Wand

Our language is a symbol of the way we think.

Words we attach to our reality become our reality.

Language shapes our reality and is literally accepted by our unconscious mind. Our beliefs are formed by words and can be changed by words.

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Being Language Aware

How ‘help’ and ‘need’ can become the four letter words

of disempowerment

Working with many clients who are experts in leadership, change, organisational culture and transformation, I’ve noticed that often their positioning, on the web, in promotional pieces, in advertising and proposal writing includes the words HELP or NEED.

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