Archived entries for Brand Communications

Easy Content Marketing –

Start with customer questions.

We’ve worked with many companies over the past five years to implement effective content marketing strategies – the biggest barrier to implementing this powerful marketing strategy is often something like – oh yes, but I haven’t got time for creating all that content. The truth is you’re creating content in your business every day – every time you answer a customer’s question, respond to an email enquiry, put together a proposal or quote you are drawing on your knowledge of your industry and what works best for a customer in a specific situation.

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Your Word is Your Wand

Our language is a symbol of the way we think.

Words we attach to our reality become our reality.

Language shapes our reality and is literally accepted by our unconscious mind. Our beliefs are formed by words and can be changed by words.

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Being Language Aware

How ‘help’ and ‘need’ can become the four letter words

of disempowerment

Working with many clients who are experts in leadership, change, organisational culture and transformation, I’ve noticed that often their positioning, on the web, in promotional pieces, in advertising and proposal writing includes the words HELP or NEED.

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