Why are Australians spending in Zara

and TopShop yet not with our local brands?

Online shopping is not the only reason our local

brands are challenged.

December 2011 was the opening of the first Topshop premises in Melbourne.  Hundreds of people waited in line, in the unpredictable Melbourne weather – some for over 17 hours, just to be first into the new Chapel Street store.  For their trouble the first 20 die-hard shoppers were awarded with a $100 voucher to be spent in Topshop. Continue reading…

Being your brand – continually creating the magic

Many organisations cite their employees as their most important asset. Most businesses know that to deliver the brand purpose at every touch-point, their people need to be inspired to make that happen. And it can’t be half-hearted or only happen sometimes – they need to be inspired to continually deliver on the brand purpose, day in and day out.

Continue reading…