Vegemite: a lesson in brand story chutzpah!
How’s this for a perfect example of a brand connecting with and celebrating a bigger story.
Archived entries for Brand Strategy
Why are Australians spending in Zara
and TopShop yet not with our local brands?
Online shopping is not the only reason our local
brands are challenged.
December 2011 was the opening of the first Topshop premises in Melbourne. Hundreds of people waited in line, in the unpredictable Melbourne weather – some for over 17 hours, just to be first into the new Chapel Street store. For their trouble the first 20 die-hard shoppers were awarded with a $100 voucher to be spent in Topshop. Continue reading…
Surrendering to change….
When I was working for a multinational automotive manufacturer in 1998 I attended a seminar where I heard one of my favourite quotes – the only certainty is the constant surrender to change…
Kyle Sandilands furore says more about
consumers than advertisers
The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are…
Trusting the process
Recently I’ve been taking notice of the rhythms of my business. I’m fortunate to have a lovely harmony between paid work and all my other roles – mum, wife, home manager, friend, avid book reader etc. Sometimes it feels like there’s too much work and almost immediately one or other project will push a deadline out or postpone a session for a week or two. When I let go of trying to work it all out, the Universe seems to arrange things perfectly, creating space where needed.
Being your brand – continually creating the magic
Many organisations cite their employees as their most important asset. Most businesses know that to deliver the brand purpose at every touch-point, their people need to be inspired to make that happen. And it can’t be half-hearted or only happen sometimes – they need to be inspired to continually deliver on the brand purpose, day in and day out.
