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	<title>BRAND ILLUMINATION &#124; Realising the richness within &#124; Fiona Pearman</title>
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	<link>http://www.brandillumination.com.au</link>
	<description>specialising in creative processes which enable your unique brand essence to emerge</description>
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		<title>Details are important</title>
		<link>http://www.brandillumination.com.au/featured/details-are-important-they-are-part-of-overall-mastery/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=details-are-important-they-are-part-of-overall-mastery</link>
		<comments>http://www.brandillumination.com.au/featured/details-are-important-they-are-part-of-overall-mastery/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:30:19 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Brand Leadership]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Attention to detail]]></category>
		<category><![CDATA[Brand Consulting]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Details are important]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[The sum of the whole is greater than the parts]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=366</guid>
		<description><![CDATA[They are part of overall mastery My son recently broke a toe, not a major event unless you&#8217;re a serious dancer – which he is. In the rehabilitation process we&#8217;ve been supported by some fantastic mainstream and complementary medical practitioners, including the ballet physio. This woman was a dancer, she knows all the intricacies of [...]]]></description>
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		<title>Choice &amp; Commitment &#8211; The power within us all…</title>
		<link>http://www.brandillumination.com.au/featured/choice-commitment-the-power-within-us-all/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=choice-commitment-the-power-within-us-all</link>
		<comments>http://www.brandillumination.com.au/featured/choice-commitment-the-power-within-us-all/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 23:00:00 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Challenge and commitment]]></category>
		<category><![CDATA[Commitment]]></category>
		<category><![CDATA[Doing what you love]]></category>
		<category><![CDATA[Heart choices]]></category>
		<category><![CDATA[Personal brand trust]]></category>
		<category><![CDATA[personal brand(s)]]></category>
		<category><![CDATA[Self trust]]></category>
		<category><![CDATA[Trust myself]]></category>
		<category><![CDATA[Trust ourselves]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=354</guid>
		<description><![CDATA[Two years ago a friend was tired of working in accounts. Carolyn loved training and running and she mentioned that there was an online personal training course she was interested in doing. But would she get any work? How would she fit it in with the family? Could she afford to pay for something with [...]]]></description>
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		<title>Guest Blog: Feedback &#8211; Stop Taking it Personally</title>
		<link>http://www.brandillumination.com.au/featured/feedback-stop-taking-it-personally/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=feedback-stop-taking-it-personally</link>
		<comments>http://www.brandillumination.com.au/featured/feedback-stop-taking-it-personally/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 02:36:45 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[choose]]></category>
		<category><![CDATA[conscious communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Facilitation]]></category>
		<category><![CDATA[facilitator]]></category>
		<category><![CDATA[language choice]]></category>
		<category><![CDATA[self help]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[trainers]]></category>
		<category><![CDATA[transformation]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=335</guid>
		<description><![CDATA[It is really challenging hearing feedback from others when you take it personally. In fact, when you take the feedback personally you stop hearing the feedback and then lose the ability to respond in any useful, meaningful and resourceful manner to the feedback. With some awareness and consciousness you can let go of taking things [...]]]></description>
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		<title>Vegemite: a lesson in brand story chutzpah!</title>
		<link>http://www.brandillumination.com.au/featured/vegemite-a-lesson-in-brand-story-chutzpah/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vegemite-a-lesson-in-brand-story-chutzpah</link>
		<comments>http://www.brandillumination.com.au/featured/vegemite-a-lesson-in-brand-story-chutzpah/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 22:00:55 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Brand experience]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=296</guid>
		<description><![CDATA[How’s this for a perfect example of a brand connecting with and celebrating a bigger story. Down under, we celebrate Australia Day on January 26 with a national holiday. This year, I was eating breakfast and doing a bit of lazy jar reading (as you do!) when I noticed this message on the Vegemite label. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why are Australians spending in Zara</title>
		<link>http://www.brandillumination.com.au/brand-strategy/why-are-australians-spending-in-zara/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-are-australians-spending-in-zara</link>
		<comments>http://www.brandillumination.com.au/brand-strategy/why-are-australians-spending-in-zara/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 21:51:39 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Brand experience]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Online shopping]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=269</guid>
		<description><![CDATA[and TopShop yet not with our local brands? Online shopping is not the only reason our local brands are challenged. December 2011 was the opening of the first Topshop premises in Melbourne.  Hundreds of people waited in line, in the unpredictable Melbourne weather – some for over 17 hours, just to be first into the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Surrendering to change….</title>
		<link>http://www.brandillumination.com.au/brand-strategy/surrendering-to-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=surrendering-to-change</link>
		<comments>http://www.brandillumination.com.au/brand-strategy/surrendering-to-change/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:36:16 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[brand clarity]]></category>
		<category><![CDATA[brand context]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[resilience]]></category>
		<category><![CDATA[resistance]]></category>
		<category><![CDATA[surrender]]></category>
		<category><![CDATA[Vulnerability]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=254</guid>
		<description><![CDATA[When I was working for a multinational automotive manufacturer in 1998 I attended a seminar where I heard one of my favourite quotes – the only certainty is the constant surrender to change… For me, this was a profound shift from my tendency to view change as disruptive and getting in the way for things [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A New Understanding of Courage</title>
		<link>http://www.brandillumination.com.au/personal-brand-2/a-new-understanding-of-courage/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-new-understanding-of-courage</link>
		<comments>http://www.brandillumination.com.au/personal-brand-2/a-new-understanding-of-courage/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 21:15:07 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Change]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[courage]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Vulnerability]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=222</guid>
		<description><![CDATA[When I think of courage in the context of leadership, I&#8217;m aware of a shifting groundswell of an evolution in emerging leaders. A growing number of people waking up to a fresh understanding around what leadership is and what it requires of them. A realisation that leadership comes from a strong and powerfully intimate connection [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting personal</title>
		<link>http://www.brandillumination.com.au/brand-sustainability/getting-personal/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=getting-personal</link>
		<comments>http://www.brandillumination.com.au/brand-sustainability/getting-personal/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 22:00:42 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Sustainability]]></category>
		<category><![CDATA[business sustainability]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[knowing customers]]></category>
		<category><![CDATA[understanding customers]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=175</guid>
		<description><![CDATA[How knowing customers well makes your business viable… So here is the thing – I buy 1 coffee every day, takeaway.  It’s my treat. I buy it from the same café everyday, even though there are 3 great cafes within arms reach of each other. I buy it there not only because I like their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Word is Your Wand</title>
		<link>http://www.brandillumination.com.au/brand-communications/your-word-is-your-wand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-word-is-your-wand</link>
		<comments>http://www.brandillumination.com.au/brand-communications/your-word-is-your-wand/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 09:28:12 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Communications]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[choose]]></category>
		<category><![CDATA[conscious communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Facilitation]]></category>
		<category><![CDATA[facilitator]]></category>
		<category><![CDATA[language choice]]></category>
		<category><![CDATA[self help]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[trainers]]></category>
		<category><![CDATA[transformation]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=205</guid>
		<description><![CDATA[Our language is a symbol of the way we think. Words we attach to our reality become our reality. Language shapes our reality and is literally accepted by our unconscious mind. Our beliefs are formed by words and can be changed by words. Nothing you say is said for no reason at all. Quite often [...]]]></description>
		<wfw:commentRss>http://www.brandillumination.com.au/brand-communications/your-word-is-your-wand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Being Language Aware</title>
		<link>http://www.brandillumination.com.au/brand-communications/being-language-aware-how-help-and-need-can-become-the-four-letter-words-of-disempowerment/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=being-language-aware-how-help-and-need-can-become-the-four-letter-words-of-disempowerment</link>
		<comments>http://www.brandillumination.com.au/brand-communications/being-language-aware-how-help-and-need-can-become-the-four-letter-words-of-disempowerment/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 22:00:51 +0000</pubDate>
		<dc:creator>Fiona</dc:creator>
				<category><![CDATA[Brand Communications]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[choose]]></category>
		<category><![CDATA[conscious communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Facilitation]]></category>
		<category><![CDATA[facilitator]]></category>
		<category><![CDATA[language choice]]></category>
		<category><![CDATA[self help]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[trainers]]></category>
		<category><![CDATA[transformation]]></category>

		<guid isPermaLink="false">http://www.brandillumination.com.au/?p=152</guid>
		<description><![CDATA[How &#8216;help&#8217; and &#8216;need&#8217; can become the four letter words of disempowerment Working with many clients who are experts in leadership, change, organisational culture and transformation, I’ve noticed that often their positioning, on the web, in promotional pieces, in advertising and proposal writing includes the words HELP or NEED. These insidious four letter words appear [...]]]></description>
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