Rebuilding brand trust

How being vulnerable and admitting mistakes restores brand credibility
surrendering to changeEveryone makes mistakes. All businesses make mistakes. Failing is part of the human condition and yet in business life a lot of energy is spent avoiding admitting our failures. Whether it’s defensively justifying actions or processes that went awry or blaming someone else, another company or an external event, glossing over the truth of what went wrong is the prevalent culture in many organisations.

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