Owning your value – one client at a time.

iStock_000014189186SmallYou know the moment; you’ve been dreading it. The client or customer says “I really like your product / concept / program, but it’s more than I intended to spend”. What happens in that moment when you feel you’re heading into the unchartered waters of a negotiation that will see you reduce your price? For most people their sense of choice starts to reduce – I need the work, or the sale so I’ll have to put up with them paying less, even though it will mean a reduction in the margin I require to create a sustainable business.

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