June 7, 2013

We are all connected – Myer missed the point when they defended a social media backlash

MyerThanks Laurel Papworth for this insightful blog & article in the Australian which inspired this blog.

Myer received a thrashing on social media in early May over the CEO’s negative comments regarding the introduction of the NDIS (National Disability Insurance Scheme) to better fund services for those in the community with disabilities. Bernie Brooks believed that it would impact discretionary spending, which would be bad for Myer’s business / profits.

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in Brand Communications / Brand Culture / Brand Leadership / Brand Management / Brand Values / Marketing / Open Communication / Social Media