A brand is, at its essence, an ongoing conversation between a company, its team, its stakeholders, and the broader public. By actively engaging in that conversation, you will discover a rich resource of intelligence for auditing, enriching and strengthening your brand.
Our experienced team facilitate honest, intuitive conversations with the people connected to your business – executives, employees, board members, customers, partners. Together we tease out the known and the unknown, the tangible and the intangible, and the underlying attitudes and behaviours shaping your brand.
How do we facilitate positive, revealing, rewarding conversations?
It is mostly in the way we show up. As objective outsiders, we are ready to hear all that is being said, rather than what a client might think or hope will be said. We arrive without bias or judgment – we let go of distractions and actively listen to the conversation.
We find that when we are truly present with people, something opens in them, they drop into a place where they can share things they didn’t even know were there.
- We create an environment of curiosity and respect.
- We encourage people to let go of presumptions and be open to the unexpected.
- We speak plainly, avoiding jargon or mystique.
- We ask discerning, lateral, open ended questions.
- We get very comfortable with the uncomfortable, helping people to sit with and work through the tricky stuff.
We reflect on what unfolds, shining a light on your talents, and your vulnerabilities, and showing how they can work together as part of a unique and genuine brand.