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Brand Naming – 8 important considerations

September 13th, 2017 by

With so much at stake, it’s not easy naming your baby…try these eight brand naming considerations.

That perfect name is out there waiting to be discovered. A name that will capture the spirit and purpose of your brand, as well as the attention and imagination of your audience. So how do you find it?

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How to write and share a blog that matters

May 21st, 2016 by

Recently a client asked for some guidelines in creating a blog for their business and true to our own advice we are now sharing that information with you in this blog.

We’ve been writing blogs for Brand Illumination and for many client businesses for the last five years, and over time, we’ve defined a process that works well. We don’t dictate that everyone should follow every point – rather this is our suggested process. We encourage clients and readers to create their own version. (more…)

Who are you really?

February 26th, 2014 by

25 Questions to define your personal brand

These 25 questions have been designed to help the reader increase self-awareness so they can bring more meaning and authenticity to their personal brand.

img-Who-are-youYour brand already exists; it is in how you think about yourself and the world, and how you interact with everyone around you. It is what people feel about you. It determines whether people want to engage with you and recommend you to others. Your personal brand is what people say about you when you’re not in the room. (more…)

Kyle Sandilands furore says more about consumers than advertisers

February 19th, 2014 by

The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are…

kyle-sandilandsThere has been much comment, controversy and drama around Kyle Sandilands’ comments about a person who dared to negatively review his new TV program. (more…)

We are all connected – Myer missed the point when they defended a social media backlash

June 7th, 2013 by

MyerThanks Laurel Papworth for this insightful blog & article in the Australian which inspired this blog.

Myer received a thrashing on social media in early May over the CEO’s negative comments regarding the introduction of the NDIS (National Disability Insurance Scheme) to better fund services for those in the community with disabilities. Bernie Brooks believed that it would impact discretionary spending, which would be bad for Myer’s business / profits.

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Easy Content Marketing – start with customer questions.

March 26th, 2013 by

We’ve worked with many companies over the past five years to implement effective content marketing strategies – the biggest barrier to implementing this powerful marketing strategy is often something like – oh yes, but I haven’t got time for creating all that content. The truth is you’re creating content in your business every day – every time you answer a customer’s question, respond to an email enquiry, put together a proposal or quote you are drawing on your knowledge of your industry and what works best for a customer in a specific situation.

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Being Language Aware

November 14th, 2011 by

How ‘help’ and ‘need’ can become the four letter words of disempowerment

Working with many clients who are experts in leadership, change, organisational culture and transformation, I’ve noticed that often their positioning, on the web, in promotional pieces, in advertising and proposal writing includes the words HELP or NEED.

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Your Word is Your Wand – Our language is a symbol of the way we think.

November 14th, 2011 by

Words we attach to our reality become our reality.

Language shapes our reality and is literally accepted by our unconscious mind. Our beliefs are formed by words and can be changed by words.

Nothing you say is said for no reason at all. Quite often I hear people say in response to their language – ‘I was just saying that’.

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