During 2015, Brand Illumination partnered with our client, AltusQ (a network of senior business coaches operating in Australia and NZ) to build a new website. AltusQ wanted a site that would enable clients and prospective clients to learn more about their services, receive new information and ideas and encourage a sense of community for the coaches and their clients. Navigating a complicated site build for a company made up of strong individuals could have been tricky, without the collaborative model we used.Read More›
As each brand is unique, we rarely use the term ‘competitive analysis’ – we prefer to talk about having knowledge of the business environment you operate in. To be a brand leader in your industry or with your target audience, it’s important to have an up to date understanding of what else exists, how they may be contributing to the industry, what they are doing and not doing. We then encourage clients to let this information inform their brand strategy and positioning, although we’d argue that it cannot be the driver.
Thanks Laurel Papworth for this insightful blog & article in the Australian which inspired this blog.
Myer received a thrashing on social media in early May over the CEO’s negative comments regarding the introduction of the NDIS (National Disability Insurance Scheme) to better fund services for those in the community with disabilities. Bernie Brooks believed that it would impact discretionary spending, which would be bad for Myer’s business / profits.Read More›