Brand Strategy Archives - Brand Illumination

August 2, 2016

Stopping Spam Bots Inflating your Google Analytics Referral Traffic

In the past 6 months I have witnessed a large increase of spam referral traffic in all my clients’ Google Analytics reporting. This spam traffic is bots crawling your website for the indexing of content. There are good bots like ‘googlebot’ which crawl most websites and index web pages on the internet, and then there are bad bots that commit click fraud, harvest email addresses, scrape websites for content, spread malware and artificially inflate website traffic.

November 5, 2015

Competitive Analysis – Researching your business landscape

As each brand is unique, we rarely use the term ‘competitive analysis’ – we prefer to talk about having knowledge of the business environment you operate in. To be a brand leader in your industry or with your target audience, it’s important to have an up to date understanding of what else exists, how they may be contributing to the industry, what they are doing and not doing. We then encourage clients to let this information inform their brand strategy and positioning, although we’d argue that it cannot be the driver.

in Brand Leadership / Brand Strategy / Digital Brand / Digital Strategy / Research / Social Media

September 13, 2015

Brand Naming – 8 important considerations

With so much at stake, it’s not easy naming your baby…try these eight brand naming considerations.

That perfect name is out there waiting to be discovered. A name that will capture the spirit and purpose of your brand, as well as the attention and imagination of your audience. So how do you find it?

in authentic brand / Brand Communications / Brand Naming / Brand Strategy / Brand Sustainability / Branding

October 31, 2014

Being who you are, is your authentic personal brand

There are a lot of people talking about personal brand, but what exactly is it? And why is it important?

To some people, the idea of having a personal brand can be a little off-putting. It can feel superficial and some of the articles and tips on this subject provide instructions that are truly superficial. Pretending to be something you are not, will not serve your personal brand, it will create a horrible expectation to be someone you are not.

in authentic brand / Brand Culture / Brand Strategy / Brand Touch-points / Branding / Personal Brand / Vulnerability

May 21, 2014

How to write and share a blog that matters

Recently a client asked for some guidelines in creating a blog for their business and true to our own advice we are now sharing that information with you in this blog.

We’ve been writing blogs for Brand Illumination and for many client businesses for the last five years, and over time, we’ve defined a process that works well. We don’t dictate that everyone should follow every point – rather this is our suggested process. We encourage clients and readers to create their own version.

in Brand Communications / Brand Experience / Brand Promise / Brand Strategy / Branding

February 26, 2014

Who are you really?

25 Questions to define your personal brand

These 25 questions have been designed to help the reader increase self-awareness so they can bring more meaning and authenticity to their personal brand.

Your brand already exists; it is in how you think about yourself and the world, and how you interact with everyone around you. It is what people feel about you. It determines whether people want to engage with you and recommend you to others. Your personal brand is what people say about you when you’re not in the room.

in Brand Communications / Brand Strategy / Branding / Personal Brand

February 19, 2014

Kyle Sandilands furore says more about consumers than advertisers

The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are…

There has been much comment, controversy and drama around Kyle Sandilands’ comments about a person who dared to negatively review his new TV program.

in Brand Communications / Brand Strategy / Brand Trust / Celebrity Brand / Personal Brand

August 23, 2013

What’s Really Stopping Great Work from Being Done?

Attention and Focus – undiluted, absolute staying with an issue, challenge or piece of creative work you’ve promised yourself to complete. I’m amazed at the way my mind will work so adeptly to distract and dissuade me from completing the piece of work in front of me. Even now as I write this blog, I’m aware of the endless To Do lists, the half written emails, the documents requiring review, the writing to be done for clients.

in Brand Strategy / Branding / Personal Brand

May 2, 2013

Guest Blog: People Are Smart, Webmasters Are Devious

We’ve been encouraging clients to develop and create quality content for all brand touch-points for many years. Despite the lure of the SEO / Search Industry, it just didn’t feel right to try to ‘game the system’. If one of your brand values is honesty, integrity or authenticity how could you then spend energy and time stuffing keywords into low quality content to try to get search engines to rank your site better – you’ll be undermining the brand experience through the inferior content. Gihan Perera has published a great post on this and we are delighted to have permission to share it with you as a guest blog.

in Brand Management / Brand Strategy / Brand Sustainability / Brand Trust / Branding / Company Brand / Content / SEO

May 1, 2012

Details are important. They are part of overall mastery.

My son recently broke a toe, not a major event unless you’re a serious dancer – which he is. In the rehabilitation process we’ve been supported by some fantastic mainstream and complementary medical practitioners, including the ballet physio.

in Brand Experience / Brand Management / Brand Strategy