How’s this for a perfect example of a brand connecting with and celebrating a bigger story.
Down under, we celebrate Australia Day on January 26 with a national holiday. This year, I was eating breakfast and doing a bit of lazy jar reading (as you do!) when I noticed this message on the Vegemite label. (For the uninitiated, Vegemite is an iconic Australian breakfast spread).
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December 2011 was the opening of the first Topshop premises in Melbourne. Hundreds of people waited in line, in the unpredictable Melbourne weather – some for over 17 hours, just to be first into the new Chapel Street store. For their trouble the first 20 die-hard shoppers were awarded with a $100 voucher to be spent in Topshop.
When I was working for a multinational automotive manufacturer in 1998 I attended a seminar where I heard one of my favourite quotes – the only certainty is the constant surrender to change…
For me, this was a profound shift from my tendency to view change as disruptive and getting in the way for things that needed to be done. This notion of surrendering to change was foreign – yet there was something appealing about it. At the time we were headed towards the uncertainty of Y2K where possibly our entire financial and technological platform would fall over. During the first decade of the twenty first century I had the sense that the speed of things shifting and changing was increasing. So it is interesting to see the number of books, programs and articles devoted to the increasing rapidity of change that have been published in the last few years – something is going on.
Read More›Recently I’ve been taking notice of the rhythms of my business. I’m fortunate to have a lovely harmony between paid work and all my other roles – mum, wife, home manager, friend, avid book reader etc. Sometimes it feels like there’s too much work and almost immediately one or other project will push a deadline out or postpone a session for a week or two. When I let go of trying to work it all out, the Universe seems to arrange things perfectly, creating space where needed.
As the business expands I’m able to attract in and collaborate with talented people who compliment my own skills. I’m learning to trust this process, rather than over analyse or try to plan it all out.
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Many organisations cite their employees as their most important asset. Most businesses know that to deliver the brand purpose at every touch-point, their people need to be inspired to make that happen. And it can’t be half-hearted or only happen sometimes – they need to be inspired to continually deliver on the brand purpose, day in and day out.
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