Guest Blog: People Are Smart, Webmasters Are Devious

We’ve been encouraging clients to develop and create quality content for all brand touch-points for many years. Despite the lure of the SEO / Search Industry, it just didn’t feel right to try to ‘game the system’. If one of your brand values is honesty, integrity or authenticity how could you then spend energy and time stuffing keywords into low quality content to try to get search engines to rank your site better – you’ll be undermining the brand experience through the inferior content. Gihan Perera has published a great post on this and we are delighted to have permission to share it with you as a guest blog.

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Owning your value – one client at a time.

iStock_000014189186SmallYou know the moment; you’ve been dreading it. The client or customer says “I really like your product / concept / program, but it’s more than I intended to spend”. What happens in that moment when you feel you’re heading into the unchartered waters of a negotiation that will see you reduce your price? For most people their sense of choice starts to reduce – I need the work, or the sale so I’ll have to put up with them paying less, even though it will mean a reduction in the margin I require to create a sustainable business.

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Getting personal – How knowing customers well makes your business viable…

So here is the thing – I buy 1 coffee every day, takeaway.  It’s my treat. I buy it from the same café everyday, even though there are 3 great cafes within arms reach of each other. I buy it there not only because I like their coffee but because I like the fact that they know me.  They know what I like. They make it when I walk in without asking, even when there is a queue.  If I walk in with a friend, they will make eye contact and ask if I am having my usual or am I staying today. They know my kids names. They give them a marshmallow.

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