The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are…
There has been much comment, controversy and drama around Kyle Sandilands’ comments about a person who dared to negatively review his new TV program. (more…)
Guest Blog – Kate Boorer
Thanks Kate for this blog on how organisations can evolve their thinking and management of employee engagement. Most brands rely on their employees to be enthused, professional and to deliver on their organisation’s brand promise. Engaged employees create better workplaces, are more productive, share the brand love and create great brand experiences for customers and other stakeholders.
Kate’s Nine-Step Engagement Ladder is a great framework for organisations who are under leveraging the potential of their people.
We’ve been encouraging clients to develop and create quality content for all brand touch-points for many years. Despite the lure of the SEO / Search Industry, it just didn’t feel right to try to ‘game the system’. If one of your brand values is honesty, integrity or authenticity how could you then spend energy and time stuffing keywords into low quality content to try to get search engines to rank your site better – you’ll be undermining the brand experience through the inferior content. Gihan Perera has published a great post on this and we are delighted to have permission to share it with you as a guest blog.
We’ve worked with many companies over the past five years to implement effective content marketing strategies – the biggest barrier to implementing this powerful marketing strategy is often something like – oh yes, but I haven’t got time for creating all that content. The truth is you’re creating content in your business every day – every time you answer a customer’s question, respond to an email enquiry, put together a proposal or quote you are drawing on your knowledge of your industry and what works best for a customer in a specific situation.
How being vulnerable and admitting mistakes restores brand credibility
Everyone makes mistakes. All businesses make mistakes. Failing is part of the human condition and yet in business life a lot of energy is spent avoiding admitting our failures. Whether it’s defensively justifying actions or processes that went awry or blaming someone else, another company or an external event, glossing over the truth of what went wrong is the prevalent culture in many organisations.
