Employee Engagement by Design Not Default

Guest Blog – Kate Boorer

Thanks Kate for this blog on how organisations can evolve their thinking and management of employee engagement. Most brands rely on their employees to be enthused, professional and to deliver on their organisation’s brand promise. Engaged employees create better workplaces, are more productive, share the brand love and create great brand experiences for customers and other stakeholders.

Kate’s Nine-Step Engagement Ladder is a great framework for organisations who are under leveraging the potential of their people.

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Guest Blog: People Are Smart, Webmasters Are Devious

We’ve been encouraging clients to develop and create quality content for all brand touch-points for many years. Despite the lure of the SEO / Search Industry, it just didn’t feel right to try to ‘game the system’. If one of your brand values is honesty, integrity or authenticity how could you then spend energy and time stuffing keywords into low quality content to try to get search engines to rank your site better – you’ll be undermining the brand experience through the inferior content. Gihan Perera has published a great post on this and we are delighted to have permission to share it with you as a guest blog.

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