Category:

Stopping Spam Bots Inflating your Google Analytics Referral Traffic

August 2nd, 2016 by

In the past 6 months I have witnessed a large increase of spam referral traffic in all my clients’ Google Analytics reporting. This spam traffic is bots crawling your website for the indexing of content. There are good bots like ‘googlebot’ which crawl most websites and index web pages on the internet, and then there are bad bots that commit click fraud, harvest email addresses, scrape websites for content, spread malware and artificially inflate website traffic.

(more…)

We are all connected – Myer missed the point when they defended a social media backlash

June 7th, 2013 by

MyerThanks Laurel Papworth for this insightful blog & article in the Australian which inspired this blog.

Myer received a thrashing on social media in early May over the CEO’s negative comments regarding the introduction of the NDIS (National Disability Insurance Scheme) to better fund services for those in the community with disabilities. Bernie Brooks believed that it would impact discretionary spending, which would be bad for Myer’s business / profits.

(more…)