Being who you are, is your authentic personal brand

There are a lot of people talking about personal brand, but what exactly is it? And why is it important?

To some people, the idea of having a personal brand can be a little off-putting. It can feel superficial and some of the articles and tips on this subject provide instructions that are truly superficial. Pretending to be something you are not, will not serve your personal brand, it will create a horrible expectation to be someone you are not.

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Who are you really?

25 Questions to define your personal brand

These 25 questions have been designed to help the reader increase self-awareness so they can bring more meaning and authenticity to their personal brand.

img-Who-are-youYour brand already exists; it is in how you think about yourself and the world, and how you interact with everyone around you. It is what people feel about you. It determines whether people want to engage with you and recommend you to others. Your personal brand is what people say about you when you’re not in the room.

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Kyle Sandilands furore says more about consumers than advertisers

The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are…

kyle-sandilandsThere has been much comment, controversy and drama around Kyle Sandilands’ comments about a person who dared to negatively review his new TV program.

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Co-branding done well – Neil Finn & Paul Kelly

I was listening to the radio yesterday and heard Paul Kelly singing with Neil Finn an old Crowded House song Into Temptation – as a Crowded House fan,  it was a familiar tune, yet now somehow enhanced with Paul Kelly’s voice. These two major stars (& brands) of the Australian and NZ music scene had a lot of fun mixing it up with each other’s well known music – a truly rich co-branding exercise. Not surprisingly they’re releasing a boxed CD & DVD set. If you’re a fan of either it’s worth taking a look at their collaboration onstage via YouTube

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What’s Really Stopping Great Work from Being Done?

Attention and Focus – undiluted, absolute staying with an issue, challenge or piece of creative work you’ve promised yourself to complete. I’m amazed at the way my mind will work so adeptly to distract and dissuade me from completing the piece of work in front of me. Even now as I write this blog, I’m aware of the endless To Do lists, the half written emails, the documents requiring review, the writing to be done for clients.

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Choice & Commitment – The power within us all…

A businessman declares love for his job.

Two years ago a friend was tired of working in accounts. Carolyn loved training and running and she mentioned that there was an online personal training course she was interested in doing. But would she get any work? How would she fit it in with the family? Could she afford to pay for something with no guarantee of a return?

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A New Understanding of Courage

When I think of courage in the context of leadership, I’m aware of a shifting groundswell of an evolution in emerging leaders. A growing number of people waking up to a fresh understanding around what leadership is and what it requires of them. A realisation that leadership comes from a strong and powerfully intimate connection to within. Self-leadership which spans not only how a person shows up in a work environment but across their whole life because it is who they are being, not any longer a role they play.

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