November 3rd, 2015 by

The brand management work that Fiona Pearman from Brand Illumination has and continues to undertake with us has been a key to our success and growth over the past 5 years.

David Penglase, Director Sales Coach Central

March 22nd, 2014 by

We have had a wonderful experience with Brand Illumination as we clarified our brand strategy and social media direction.

Brigitte Fudge, Director, Peter Fudge Gardens

January 29th, 2014 by

Fiona brings a lot to the table. She has strong conceptual skills and is able to identify the critical issues in a mass of data.

Rosemary Grieve, Rosemary Grieve & Associates

Harley Davidson & BMW – Less Reliable & More Loved (Motor Cycles)

August 30th, 2013 by

harley davidsonMy husband is a biking enthusiast – he got his mid-life crisis motorcycle license 5 years ago, and is on to his 4th motorbike – each one larger and more powerful than the one before. This year he graduated to a Harley – and he loves it. He loves getting online and checking out motorcycling gear, he likes the forums and the tips for great roads to ride. The other day he came across this article – it’s a very powerful statement about the impact of brands and how our emotional attachments can completely override rational, common sense. There’s a huge amount that’s been written about the brand resurgence of Harley Davidson

The upshot from a recent survey showed that Japanese built motorcycles are far more reliable than Harley Davidson’s or BMW – and even though the owners know this – They Don’t Care!