Harley Davidson & BMW – Less Reliable & More Loved (Motor Cycles)

harley davidsonMy husband is a biking enthusiast – he got his mid-life crisis motorcycle license 5 years ago, and is on to his 4th motorbike – each one larger and more powerful than the one before. This year he graduated to a Harley – and he loves it. He loves getting online and checking out motorcycling gear, he likes the forums and the tips for great roads to ride. The other day he came across this article – it’s a very powerful statement about the impact of brands and how our emotional attachments can completely override rational, common sense. There’s a huge amount that’s been written about the brand resurgence of Harley Davidson

The upshot from a recent survey showed that Japanese built motorcycles are far more reliable than Harley Davidson’s or BMW – and even though the owners know this – They Don’t Care!

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