Insights – the blog

In-depth customer insights projects – do they have a role in the age of online surveys?

Have in-depth customer insights projects had their day? After all, it’s hard these days to buy even the simplest thing without being hit with a customer satisfaction survey: “Rate on a scale from 1 to 10 how satisfied you were with the service you received today”. Surely the organisations which utilise these tools have all […]

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Love and knowledge in the time of Covid

There was a time when, for some, VUCA was a term which got tossed around as the mood took them, rather like a play thing – a colourful shiny ball – to throw around for a bit of amusement and then put away again, forgotten about as the busyness of everyday life crowded it out. […]

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Creating a Good Ending – When it’s time for someone to leave

In a recent coaching session a CEO asked for advice about a tough, yet necessary conversation; it was time for a person in a leadership role to leave the business. The role had been important during a period of transition and the executive had contributed a great deal to the team and the business over the […]

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Brand Naming – 8 important considerations

With so much at stake, it’s not easy naming your baby…try these eight brand naming considerations. That perfect name is out there waiting to be discovered. A name that will capture the spirit and purpose of your brand, as well as the attention and imagination of your audience. So how do you find it?

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We have had a wonderful experience with Brand Illumination as we clarified our brand strategy and social media direction.

BRIGITTE FUDGE, DIRECTOR,
PETER FUDGE GARDENS

Stopping Spam Bots Inflating your Google Analytics Referral Traffic

In the past 6 months I have witnessed a large increase of spam referral traffic in all my clients’ Google Analytics reporting. This spam traffic is bots crawling your website for the indexing of content. There are good bots like ‘googlebot’ which crawl most websites and index web pages on the internet, and then there […]

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How to write and share a blog that matters

Recently a client asked for some guidelines in creating a blog for their business and true to our own advice we are now sharing that information with you in this blog. We’ve been writing blogs for Brand Illumination and for many client businesses for the last five years, and over time, we’ve defined a process that works […]

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Co-branding done well – Neil Finn & Paul Kelly

I was listening to the radio yesterday and heard Paul Kelly singing with Neil Finn an old Crowded House song Into Temptation – as a Crowded House fan,  it was a familiar tune, yet now somehow enhanced with Paul Kelly’s voice. These two major stars (& brands) of the Australian and NZ music scene had a […]

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Website Development – The power of collaboration

During 2015, Brand Illumination partnered with our client, AltusQ (a network of senior business coaches operating in Australia and NZ) to build a new website. AltusQ wanted a site that would enable clients and prospective clients to learn more about their services, receive new information and ideas and encourage a sense of community for the […]

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Competitive Analysis – Researching your business landscape

As each brand is unique, we rarely use the term ‘competitive analysis’ – we prefer to talk about having knowledge of the business environment you operate in. To be a brand leader in your industry or with your target audience, it’s important to have an up to date understanding of what else exists, how they may be contributing to […]

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The brand management work that Fiona Pearman from Brand Illumination has and continues to undertake with us has been a key to our success and growth over the past 5 years. David Penglase, Director Sales Coach Central

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Being who you are, is your authentic personal brand

There are a lot of people talking about personal brand, but what exactly is it? And why is it important? To some people, the idea of having a personal brand can be a little off-putting. It can feel superficial and some of the articles and tips on this subject provide instructions that are truly superficial. […]

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We have had a wonderful experience with Brand Illumination as we clarified our brand strategy and social media direction. Brigitte Fudge, Director, Peter Fudge Gardens

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Who are you really?

25 Questions to define your personal brand These 25 questions have been designed to help the reader increase self-awareness so they can bring more meaning and authenticity to their personal brand. Your brand already exists; it is in how you think about yourself and the world, and how you interact with everyone around you. It […]

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Kyle Sandilands furore says more about consumers than advertisers

The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are… There has been much comment, controversy and drama […]

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Fiona brings a lot to the table. She has strong conceptual skills and is able to identify the critical issues in a mass of data. Rosemary Grieve, Rosemary Grieve & Associates

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Employee Engagement by Design Not Default

Guest Blog – Kate Boorer Thanks Kate for this blog on how organisations can evolve their thinking and management of employee engagement. Most brands rely on their employees to be enthused, professional and to deliver on their organisation’s brand promise. Engaged employees create better workplaces, are more productive, share the brand love and create great […]

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Fiona brings a lot to the table. She has strong conceptual skills and is able to identify the critical issues in a mass of data. Gisele Gambi, Director

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Harley Davidson & BMW – Less Reliable & More Loved (Motor Cycles)

My husband is a biking enthusiast – he got his mid-life crisis motorcycle license 5 years ago, and is on to his 4th motorbike – each one larger and more powerful than the one before. This year he graduated to a Harley – and he loves it. He loves getting online and checking out motorcycling […]

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What’s Really Stopping Great Work from Being Done?

Attention and Focus – undiluted, absolute staying with an issue, challenge or piece of creative work you’ve promised yourself to complete. I’m amazed at the way my mind will work so adeptly to distract and dissuade me from completing the piece of work in front of me. Even now as I write this blog, I’m […]

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