In the past 6 months I have witnessed a large increase of spam referral traffic in all my clients’ Google Analytics reporting. This spam traffic is bots crawling your website for the indexing of content. There are good bots like ‘googlebot’ which crawl most websites and index web pages on the internet, and then there are bad bots that commit click fraud, harvest email addresses, scrape websites for content, spread malware and artificially inflate website traffic.Read More›
During 2015, Brand Illumination partnered with our client, AltusQ (a network of senior business coaches operating in Australia and NZ) to build a new website. AltusQ wanted a site that would enable clients and prospective clients to learn more about their services, receive new information and ideas and encourage a sense of community for the coaches and their clients. Navigating a complicated site build for a company made up of strong individuals could have been tricky, without the collaborative model we used.Read More›
As each brand is unique, we rarely use the term ‘competitive analysis’ – we prefer to talk about having knowledge of the business environment you operate in. To be a brand leader in your industry or with your target audience, it’s important to have an up to date understanding of what else exists, how they may be contributing to the industry, what they are doing and not doing. We then encourage clients to let this information inform their brand strategy and positioning, although we’d argue that it cannot be the driver.
The brand management work that Fiona Pearman from Brand Illumination has and continues to undertake with us has been a key to our success and growth over the past 5 years.
David Penglase, Director Sales Coach Central
With so much at stake, it’s not easy naming your baby…try these eight brand naming considerations.
That perfect name is out there waiting to be discovered. A name that will capture the spirit and purpose of your brand, as well as the attention and imagination of your audience. So how do you find it?Read More›
There are a lot of people talking about personal brand, but what exactly is it? And why is it important?
To some people, the idea of having a personal brand can be a little off-putting. It can feel superficial and some of the articles and tips on this subject provide instructions that are truly superficial. Pretending to be something you are not, will not serve your personal brand, it will create a horrible expectation to be someone you are not.Read More›
Recently a client asked for some guidelines in creating a blog for their business and true to our own advice we are now sharing that information with you in this blog.
We’ve been writing blogs for Brand Illumination and for many client businesses for the last five years, and over time, we’ve defined a process that works well. We don’t dictate that everyone should follow every point – rather this is our suggested process. We encourage clients and readers to create their own version.Read More›
We have had a wonderful experience with Brand Illumination as we clarified our brand strategy and social media direction.
Brigitte Fudge, Director, Peter Fudge Gardens
25 Questions to define your personal brand
These 25 questions have been designed to help the reader increase self-awareness so they can bring more meaning and authenticity to their personal brand.
Your brand already exists; it is in how you think about yourself and the world, and how you interact with everyone around you. It is what people feel about you. It determines whether people want to engage with you and recommend you to others. Your personal brand is what people say about you when you’re not in the room.Read More›
The notion of commercial or celebrity brands having any relevance or impact on the reality and integrity of who I really am, seems at first glance superficial and somewhat off-putting…however I contend that our brand interactions everyday reveal a deeper layer of what our values truly are…
There has been much comment, controversy and drama around Kyle Sandilands’ comments about a person who dared to negatively review his new TV program.Read More›