Insights – the blog

We are all connected – Myer missed the point when they defended a social media backlash

Thanks Laurel Papworth for this insightful blog & article in the Australian which inspired this blog. Myer received a thrashing on social media in early May over the CEO’s negative comments regarding the introduction of the NDIS (National Disability Insurance Scheme) to better fund services for those in the community with disabilities. Bernie Brooks believed […]

Read more >

Guest Blog: People Are Smart, Webmasters Are Devious

We’ve been encouraging clients to develop and create quality content for all brand touch-points for many years. Despite the lure of the SEO / Search Industry, it just didn’t feel right to try to ‘game the system’. If one of your brand values is honesty, integrity or authenticity how could you then spend energy and […]

Read more >

Easy Content Marketing – start with customer questions.

We’ve worked with many companies over the past five years to implement effective content marketing strategies – the biggest barrier to implementing this powerful marketing strategy is often something like – oh yes, but I haven’t got time for creating all that content. The truth is you’re creating content in your business every day – […]

Read more >

Owning your value – one client at a time.

You know the moment; you’ve been dreading it. The client or customer says “I really like your product / concept / program, but it’s more than I intended to spend”. What happens in that moment when you feel you’re heading into the unchartered waters of a negotiation that will see you reduce your price? For […]

Read more >

We have had a wonderful experience with Brand Illumination as we clarified our brand strategy and social media direction.

BRIGITTE FUDGE, DIRECTOR,
PETER FUDGE GARDENS

Details are important. They are part of overall mastery.

My son recently broke a toe, not a major event unless you’re a serious dancer – which he is. In the rehabilitation process we’ve been supported by some fantastic mainstream and complementary medical practitioners, including the ballet physio.  

Read more >

Choice & Commitment – The power within us all…

Two years ago a friend was tired of working in accounts. Carolyn loved training and running and she mentioned that there was an online personal training course she was interested in doing. But would she get any work? How would she fit it in with the family? Could she afford to pay for something with […]

Read more >

Vegemite: a lesson in brand story chutzpah!

How’s this for a perfect example of a brand connecting with and celebrating a bigger story. Down under, we celebrate Australia Day on January 26 with a national holiday. This year, I was eating breakfast and doing a bit of lazy jar reading (as you do!) when I noticed this message on the Vegemite label. […]

Read more >

Why are Australians spending in Zara and TopShop yet not with our local brands?

Online shopping is not the only reason our local brands are challenged. December 2011 was the opening of the first Topshop premises in Melbourne.  Hundreds of people waited in line, in the unpredictable Melbourne weather – some for over 17 hours, just to be first into the new Chapel Street store.  For their trouble the first […]

Read more >

Surrendering to change

When I was working for a multinational automotive manufacturer in 1998 I attended a seminar where I heard one of my favourite quotes – the only certainty is the constant surrender to change… For me, this was a profound shift from my tendency to view change as disruptive and getting in the way for things […]

Read more >

A New Understanding of Courage

When I think of courage in the context of leadership, I’m aware of a shifting groundswell of an evolution in emerging leaders. A growing number of people waking up to a fresh understanding around what leadership is and what it requires of them. A realisation that leadership comes from a strong and powerfully intimate connection […]

Read more >

Getting personal – How knowing customers well makes your business viable…

So here is the thing – I buy 1 coffee every day, takeaway.  It’s my treat. I buy it from the same café everyday, even though there are 3 great cafes within arms reach of each other. I buy it there not only because I like their coffee but because I like the fact that […]

Read more >

Being Language Aware

How ‘help’ and ‘need’ can become the four letter words of disempowerment Working with many clients who are experts in leadership, change, organisational culture and transformation, I’ve noticed that often their positioning, on the web, in promotional pieces, in advertising and proposal writing includes the words HELP or NEED.

Read more >

Your Word is Your Wand – Our language is a symbol of the way we think.

Words we attach to our reality become our reality. Language shapes our reality and is literally accepted by our unconscious mind. Our beliefs are formed by words and can be changed by words. Nothing you say is said for no reason at all. Quite often I hear people say in response to their language – […]

Read more >

Rebuilding brand trust

How being vulnerable and admitting mistakes restores brand credibility Everyone makes mistakes. All businesses make mistakes. Failing is part of the human condition and yet in business life a lot of energy is spent avoiding admitting our failures. Whether it’s defensively justifying actions or processes that went awry or blaming someone else, another company or an […]

Read more >

Trusting the process

Recently I’ve been taking notice of the rhythms of my business. I’m fortunate to have a lovely harmony between paid work and all my other roles – mum, wife, home manager, friend, avid book reader etc. Sometimes it feels like there’s too much work and almost immediately one or other project will push a deadline […]

Read more >

Being your brand – continually creating the magic

Many organisations cite their employees as their most important asset. Most businesses know that to deliver the brand purpose at every touch-point, their people need to be inspired to make that happen. And it can’t be half-hearted or only happen sometimes – they need to be inspired to continually deliver on the brand purpose, day […]

Read more >

5 things to consider before agreeing to a free gig

Process for leveraging your non paid (free!) presentation or keynote Experts, innovators, entrepreneurs and speakers receive endless requests to provide a free talk or presentation. From local networking forums to high profile charity events and conference promoters, the call goes out to raise your brand profile by providing your knowledge and expertise at no charge.

Read more >

Newer Posts »