Our
process

A good Brand Discovery process helps you find or refine your brand purpose. It discovers what lies at the heart of your organisation’s culture and the way it is perceived by the outside world. Done well, it also offers an exciting and authentic way to connect to your primary stakeholders, to welcome all voices and the intelligence they hold.
A good Brand Discovery process helps you find or refine your brand purpose. It discovers what lies at the heart of your organisation’s culture and the way it is perceived by the outside world. Done well, it also offers an exciting and authentic way to connect to your primary stakeholders, to welcome all voices and the intelligence they hold.

It is the path of the bold and the curious. It is a fearless embracing of all that is, in order to create all that can be.

Our Process

We have a tried and tested 5-step process which is designed to tap into the intelligence which lies at all levels of the organization and uncover the rich data within which is the hallmark of our discovery process.

Step 1: Getting clear

We conduct a facilitation session with the executive team which is wide ranging in its scope. It is more than a briefing session – it is a start to the deep reflective process we encourage the executive team to embark on to gain clarity over both what the discovery project’s aims and objectives are, but also wider considerations over organizational future aims and direction.

Step 2: Diving In

This next stage is the practical, ‘role your sleeves up’ part of the process: selecting which combination of the many tools – in addition to the in-depth conversations which lie at the heart of what we do – that we have in our arsenal best suited to the project. This might also include online surveys or the use of an innovative new data gathering tool for which we are registered consultants. This stage also includes the identification of stakeholders and carefully drafting which questions will be asked in the process. There is an art to crafting the kinds of
questions which will yield the rich – and sometimes surprising – intel that our process is designed to illicit.

Step 3: Going deep

The intelligence gathering stage. This is the stage of the process where we go deep. We’re a naturally curious bunch and there’s nothing we enjoy more than holding the kind of open expansive conversations with stakeholders that are designed to get to the gold which lies within every organization. We have honed a technique of holding space which allows people to feel seen and heard which often allows unexpected intel to come to light.

Step 4: Distillation + a little bit of magic

This is the stage where the alchemy happens and the part we really get excited about. We distil and sort through all the data which has been collected from the various sources looking for trends and themes. We layer it with the data collected by our broader research from the wider marketplace and against the information originally supplied by the executive team at the first facilitation meeting.

Step 5: Lighting up

We present the data back to you in the form of an all-day facilitation workshop where we show you the key themes that have emerged. We do this in a way that allows you to draw your own conclusions and together we co-create steps forward. Our guiding principle is that we are simply there to shine a light on the intelligence which already exists within the organization. Our process is designed to create the conditions for rich insights to bubble up and that all the information needed by any organization already exists within it. We do not want to impose our own ideas and solutions. Noone knows your organization better than you. We want you to be the architects of any future initiatives indicated by the intel we uncover.

Find out more on the Benefits & Outcomes page.

Want to find out more? Let’s have a conversation.