‘Brand-fit’ is where employees are actively engaged and aligned with delivery of the brand purpose. Retaining the wrong employees is as detrimental to organisational performance as having disengaged employees.
We talk with employees to find ways in which their sense of purpose and meaning connects with the company’s purpose and meaning.
We work with company leaders to bring this shared understanding to the fore in the workplace, creating a culture that nurtures a sense of ownership, where each person knows how they contribute to the big picture, and can do so in a way that is personally motivating and sustainable.
We partner with Employee Engagement survey providers, using the data and insights to engage employees in ways that enhance business performance.