Brand Illumination’s web development team applies user-experience design and SEO best practice to build your website, create or edit written content and provide on-brand visual and video content. We support you in developing a digital strategy that integrates your digital brand presence across all platforms and devices, driving relevant traffic to your site and building brand awareness with your target audiences. We make it easy for you to update and manage your web presence by selecting user-friendly Content Management Systems such as WordPress CMS.
The web development process includes gaining clarity on brand strategy and positioning, creating a clear communication hierarchy and mapping the navigation journey of potential customers. Together we craft an intuitive and meaningful user experience that guides people through your site to cement the transition from ‘tourist’ to engaged customer.
We customise the web development process to match your brand and business goals.
Projects often include:
- Implementing processes for efficient email capture to assist growing your customer and community database.
- Building strong landing pages for campaigns that pack a meaningful call to action and intuitive user journey.
- Visually rich experiences that support the brand look and feel, including beautiful, relevant images, animation and video content.
- Measurement and analytics to experiment and test what works best, and to refine campaigns and content enabling strong business outcomes.
- Ongoing support to reduce ‘bounce rates’ – when people come to your site & leave straight away because they don’t find what they want.
- Ongoing site management for content backup, security updates, spam protection and plugin compatibility testing.